Forward Strategies · Policy Continuity

Keep the function running while the seat is empty.

A senior policy departure does not pause your comment periods, your coalitions, or your relationships on the Hill. The Policy Continuity Framework is the system for holding all of it together through the gap, built on the same architecture that secured critical policy wins.

The operator behind it

I built the operation that defeated AICOA. Then I built it so it could outlast me.

At Amazon I built the public affairs operation that defeated the American Innovation and Choice Online Act, the antitrust bill that came straight out of the 2020 Big Tech hearings. The bill never reached a floor vote. The defeat is documented, and the operation is the work.

The part that mattered most was not any single win. It was the infrastructure underneath it, a way of running the function so that coalitions, deadlines, and relationships lived in a system instead of one person's head. When people came and went, the work kept moving.

Most teams do not have that. When a senior leader leaves, the function gets held together by a stressed colleague reconstructing years of context from forwarded calendar invites and inbox searches. I built the alternative for the people who need it. The Policy Continuity Framework is that architecture, put in your hands to ensure a vacancy never stalls your policy agenda again.

Mattie DupplerFounder, Forward Strategies · Former Senior Fellow for Fiscal Policy, National Taxpayers Union

Seen on CNBC, CNN, Fox Business Network, MSNBC, Fox News, Cheddar News, Yahoo Finance, Bloomberg Radio, Bloomberg TV, and HBO's Real Time with Bill Maher.

What a vacancy actually costs

Your team is calling these logistics. They are risk.

The day a senior policy leader walks out, five exposures start compounding. None of them announce themselves, and every one of them shows up later as a number the board will ask about.

1

Coalition positioning slips

The relationships and the shared positions that took years to build start drifting the moment no one is tending them.

2

Comment periods pass unanswered

Regulatory windows close on a schedule that does not care who just left. A missed period is influence you do not get back.

3

Congressional relationships reset

Years of trust live with the person who left. Without a handoff, the next conversation starts from zero.

4

Disclosure and ethics deadlines lapse

The quiet filings nobody owns during a transition are the ones that turn into a compliance problem.

5

Competitors accelerate

While your function is heads-down rebuilding context, the firms across the table are still moving on the issues that matter to you.

A vacancy is not a staffing gap. It is a window where your hardest-won advantages quietly leak.

The shift

Continuity is not heroics. It is architecture.

The instinct, when the seat goes empty, is to white-knuckle it. You ask a senior colleague to absorb the function on top of their own job and reconstruct the context as they go. Some of it survives. The rest leaks through the cracks, and you find out which parts months later.

There is a better way to think about it, and it is the way I ran the function at Amazon. The work has to live in a system, not in a person. When the context is documented, the deadlines are tracked, and the coalition map is on paper, the function holds through any transition. The next hire inherits a running operation instead of a reconstruction project.

That is what the Framework gives you. Not a pep talk and not a patch, but the operating system for running continuity deliberately while the search plays out.

The 90-day arc

Three phases, built to hold.

The Framework moves on a 90-day arc, the realistic length of a senior search, and it is sequenced so the urgent gets handled first and the durable gets built underneath it.

Days 1–30

Stabilize

Triage what is live, stand up crisis monitoring, and name every exposure before it compounds. You leave the first month knowing exactly what is on fire and what can wait.

Days 31–60

Map

Get the stakeholder map and the coalition tracking out of someone's head and onto the page, so the relationships and the positions are documented and defensible.

Days 61–90

Sustain

Read the policy landscape ahead and assemble the handoff package the permanent hire runs from day one. The function does not skip a beat at the transition.

What you get

The complete system, in your hands the day you buy it.

  • A 48-page strategic framework
  • 8 editable templates
  • 90-day resource hub access
  • One 75-minute group kickoff webinar
  • 30 days of email support
  • One seat for the leader running it
The track record

A verified approach, tested when the stakes were highest.

This is the operating model behind a decade of coalitions and communications work, the same approach Amazon brought in-house to run the AICOA fight and its hardest regulatory battles. A look at where it comes from.

2015

Trade Promotion Authority cleared the House by eight votes.

2017

The Tax Cuts and Jobs Act signed into law.

2020

USMCA replaced NAFTA under the TPA framework.

2022

The AICOA antitrust bill never reached a floor vote.

2023

Amazon held to the fewest EU gatekeeper designations of any tech giant.

2024

Regulators cleared Amazon's first high-profile AI partnership.

Twice a witness before the House Ways and Means Committee, and a Forbes 30 Under 30 in Law and Policy.

Recognized in Forbes, The New York Times, The Washington Post, POLITICO, NPR, National Review, The Hill, Roll Call, PBS, and the BBC.

Seen on CNBC, CNN, Fox Business Network, MSNBC, Fox News, Cheddar News, Yahoo Finance, Bloomberg Radio, Bloomberg TV, and HBO's Real Time with Bill Maher.

Why this is not what you have seen before

Built by the operator, not a vendor.

i.

It comes from running the function, not selling access to it.

This is not a consultant's template dressed up for a vacancy. It is the way the work was actually run inside one of the most scrutinized public affairs operations in the country.

ii.

You own a system, and it survives the next departure too.

The architecture stays with your team. The handoff you build this time becomes the one that protects you the next time someone leaves.

iii.

Continuity, not representation.

This holds your function together through the gap. It is not outside representation and it is not a staffing patch, and it is priced to sit on your own budget line, no approval required.

Choose your level of support

Run it yourself, or run it with me.

Same architecture at every level. The difference is how much of it you carry alone, and how live your exposure is right now. Pick honestly.

Start here

The Framework

For the leader who can run continuity solo and wants the system to do it right.

$597one-time, or 3 payments
  • 48-page framework
  • 8 editable templates
  • 90-day resource hub
  • 75-minute group kickoff
  • 30 days email support
  • One seat
Get the Framework
Most chosen Step up

Framework + Advisory

For the leader who wants my eyes on how they are applying it to their own exposure.

$2,499one-time, or $833 × 3
  • Everything in the Framework
  • 30-minute framework walk-through
  • Two 90-minute group coaching calls
  • 1:1 email support with template reviews, 24-hour response from Mattie
  • One full year of hub access
  • A second seat included
Add Advisory
When it is acute

The Integration Engagement

For an acute vacancy with live exposure, when you cannot run it solo and do your day job.

By applicationthree companies per quarter
  • Mattie embedded for 90 days, running the operation
  • Weekly working sessions
  • Direct drafting and outreach
  • Meeting representation
  • Board-ready reporting
  • Three custom deliverables, up to five seats
Apply for a slot
Why now

The clock is the empty seat, and it is already ticking down.

Every week the seat sits open, the five exposures compound and the reconstruction bill grows. Continuity is cheapest to protect on day one of the gap and most expensive to rebuild on day ninety.

If you can run it yourself, start with the Framework today. If the exposure is live and you need someone in the operation with you, the Integration Engagement takes three companies a quarter, and you hear back within 24 hours of applying. The right move is the one that matches how exposed you are right now.

Before you decide

Questions worth answering

Is this lobbying or outside representation?

No. The Framework is continuity infrastructure for the period when your seat is empty. It is not outside representation, and it is not a staffing solution. It keeps your function running until the permanent hire is in place.

Do I need budget approval to buy this?

The Framework and the Framework plus Advisory are discretionary budget-line purchases, built for a GR or policy leader to buy without sign-off from above. The Integration Engagement is a larger commitment and typically involves your General Counsel.

What if I cannot make the kickoff or the coaching calls?

Several time slots are offered to fit different schedules. If you cannot make any of them, you receive a written summary of the session.

Is this one seat or my whole team?

The Framework is a single seat. The Advisory tier includes a second seat. The Integration Engagement covers up to five.

How fast can the Integration Engagement start?

Apply through the form, hear back within 24 hours, and have a discovery call scheduled within three days. The goal is a signed contract within a week of that call, depending on your internal approval process.

Forward Strategies

The function does not have to fall apart because one person left.

Start with the Framework and run it yourself, or bring me in to run it with you. Either way the work keeps moving while the seat is empty, and whoever you hire next walks into something that is still standing.